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![PDF] Creativity Through Cognitive Fit: Theory and Preliminary Evidence in a Business Model Idea Generation Context | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/0ee98878f6ab348b8e719b7d907d642f84c57028/3-Figure1-1.png "PDF] Creativity Through Cognitive Fit: Theory and Preliminary Evidence in a Business Model Idea Generation Context | Semantic Scholar")
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