Waxalon

Waxalon, a leading provider of professional waxing and sugaring services in Canada, had built a loyal customer base over time. Despite their reputation for quality service, they faced challenges in growing their online presence and attracting new clients. The company lacked an effective website, and their digital marketing strategies were not optimized for attracting local traffic.

With a goal to enhance user experience and improve online bookings, Waxalon sought our help to redesign their website, implement SEO, and drive targeted leads using Google Ads.

The Challenges:

1. Outdated Website Design: Waxalon’s website was not mobile-responsive and had slow loading times, resulting in a poor user experience and high bounce rates. Additionally, the booking process was complex, leading to lost opportunities.

2. Low Online Visibility: The company struggled to appear in search results for key local queries like “waxing services near me” or “sugaring in [city],” which meant they were missing out on potential local customers.

3. Ineffective Digital Marketing: Waxalon had not fully utilized digital marketing tools, such as Google Ads and SEO, to target local clients actively searching for waxing and sugaring services.