Client Details
Pune, India.
Services Provided
Project Timeline
Project Overview
Merakii Turf Pvt. Ltd., a growing real estate company specializing in residential and commercial leasing solutions, struggled to gain online visibility and attract potential clients. Their outdated website lacked essential features and didn’t effectively highlight their services. Additionally, the company wasn’t fully leveraging digital marketing tools like SEO and paid advertising (PPC) to target relevant audiences actively searching for leasing services.
Our Approach:
1. Website Development:
We redesigned Merakii Turf’s website to reflect their professional services and unique value propositions. Key features included:
- Responsive design ensuring the site was accessible and user-friendly on both desktop and mobile devices.
- Comprehensive service pages detailing their residential and commercial leasing solutions, with clear calls to action for inquiries and consultations.
- A property search tool to help potential clients easily browse available properties based on location, budget, and type.
2. SEO Optimization:
To increase organic visibility and attract more local and relevant traffic, we implemented a targeted SEO strategy:
- Keyword optimization focused on high-value terms like “residential leasing [city],” “commercial leasing services,” and “property leasing solutions.”
- On-page SEO improvements, including optimized titles, meta descriptions, and content that spoke to the target audience’s needs.
- Google My Business optimization, ensuring Merakii Turf appeared in local search results and maps for property leasing services.
3. PPC Campaigns:
We set up and managed Google Ads campaigns to drive immediate, qualified traffic to their website. This included:
- Targeted ads for local property leasing searches, tailored to attract both individuals and businesses in need of leasing solutions.
- Custom ad copy emphasizing Merakii Turf’s expertise and tailored service offerings.
- Ongoing campaign management and optimization to maximize return on investment (ROI) and ensure the ads were reaching the right audience at the right time.
Results:
- Increased Web Traffic: Significant growth in organic traffic due to improved SEO and higher rankings for local leasing keywords.
- Lead Generation: Higher number of inquiries and consultations via the revamped website and simplified contact forms.
- Enhanced Visibility: Increased visibility in local search results and Google Maps, as well as a steady stream of leads from PPC campaigns.
Conclusion:
By revamping Merakii Turf’s website and implementing effective SEO and PPC strategies, we helped them improve online visibility, attract more clients, and generate higher-quality leads for their residential and commercial leasing services.