Client Details
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Project Timeline
Project Overview
Create Confidence, a prominent provider of professional waxing and sugaring services in Canada, had established a strong reputation for quality service and built a loyal clientele over the years. However, the company faced difficulties expanding its online presence and attracting new customers. Their website was underperforming, and their digital marketing efforts were not fully optimized for reaching local prospects.
Seeking to improve user experience and boost online bookings, Create Confidence turned to us for assistance in redesigning their website, enhancing SEO strategies, and driving qualified leads through targeted Google Ads campaigns.
Challenges:
- Outdated Website Design
Create Confidence’s website was not mobile-friendly, had slow loading speeds, and provided a poor user experience, contributing to high bounce rates. Additionally, the booking process was cumbersome, leading to potential clients abandoning their reservations. - Low Online Visibility
Despite offering high-quality services, the company struggled to rank for important local search terms, such as “waxing services near me” or “sugaring in Mississauga.” As a result, they were missing out on valuable local traffic and potential customers. - Underutilized Digital Marketing
Create Confidence hadn’t fully leveraged digital marketing tools, such as SEO and Google Ads, to target local clients actively searching for waxing and sugaring services in their area.
Our Approach:
Website Redesign:
- Implemented a mobile-responsive design to improve accessibility across devices.
- Optimized website speed to enhance user experience and reduce bounce rates.
- Streamlined the booking process, making it simpler for clients to schedule appointments online.
SEO Optimization:
- Targeted local search terms, such as “best waxing in [city]” to improve search visibility.
- Enhanced the Google My Business profile to increase local search rankings and visibility.
- Developed a content strategy focused on relevant topics related to waxing and sugaring services, driving organic traffic.
Google Ads Campaigns:
- Created highly-targeted ads for local search queries to drive relevant traffic.
- Optimized ad copy and campaign management to maximize return on investment (ROI).
With these improvements, Create Confidence was able to significantly enhance its online presence, increase bookings, and attract more local customers seeking professional waxing and sugaring services.